Custom digital marketing solutions for CMOs

Capture a new generation of customers, with outside-the-box technological approaches.

What's Top of Mind for
CMOs

Marketing technology now accounts for 29% of marketing’s budget and 63% of CMOs expect their innovation budget to increase in the upcoming years.

According to Gartner

Traffic and lead generation require CMOs to think outside of the box in today’s market – to explore new, more relevant, ways of engaging their audience. Softpal's custom marketing management software solutions for CMOs enable you to take advantage of predictive marketing tools and Innovative Technologies like AI and IoT. Helping you capture a new generation of customers, while improving experiences for those already hard-won brand advocates.

Make Your Marketing Efforts Count

The Challenge

Generating valuable leads and finding new and engaging ways to reach them is top of the agenda for CMOs. Softpal's custom solutions can help marketers qualify and filter leads by harnessing the potential of the IoT to explore new consumer touchpoints and delivering bold new experiences with technologies like Augmented reality (AR)/Virtual reality (VR) and Mixed Reality (MR).

Marketers expect an approximate 10% increase (from 44.3% to 54.1%) in digital spending over the next 5 years, in comparison with non-digital efforts.

According to Deloitte’s CMO survey

How Softpal Can Help

Application development

Be agile and responsive to the needs of your customers. Softpal's custom application development services help you beat the competition to deliver great products, first.

Augmented reality/Virtual reality/Mixed Reality

Adopt AR/VR/MR and capture consumer attention for a staggering 85 seconds, enabling 20% more interactions and improving click-through rate by 33% (The Drum).

Internet of Things

We’ll help you gain access to a wealth of customer insight that allows you to deliver personalised services and intelligent UX – by integrating connected devices like smart meters and sensors.

Data Science

Unlock powerful consumer insights and patterns of preference, so you can understand a lead’s potential value to your business and pursue it accordingly.

The Challenge

User experience differentiates you from the competition. With great UX, leads are more likely to become loyal customers. Without it, they’ll choose from the array of alternative products on the market. Our custom digital marketing solutions for CMOs help you deliver the seamless UX that converts leads into loyal brand advocates, through product design, application development and expert UX consultancy services.

By 2020 customers will conduct 85% of their interactions with an enterprise without human involvement.

According to a Gartner Customer 360 Summit survey

How Softpal Can Help

Product design

Deliver products and services that have tangible value to your customers and boost conversion, through robust data analysis, concept creation and user acceptance testing.

Application development

Engage consumers with multiple brand touchpoints – create mobile applications and replace your legacy desktop apps with new cloud-based web applications.

UX consulting

By analysing customer journeys we can help you define which interactions will provide the richest user experience.

The Challenge

Modern marketing is about delivering meaningful, targeted experiences that your customers genuinely want. Softpal's marketing analytics software solutions help you gather, structure and read your data, with powerful analytics tools that uncover invaluable consumer insights – presented in straightforward dashboards. So you can make data-driven decisions on campaign strategy and which channels to pursue.

Over 44% of marketers agreed that they are getting the most out of their media budget with the data they have. Nearly 28% of respondents reported not having the data they need.

According to the Nielsen Company

How Softpal Can Help

Data Science

Shape your marketing strategy around real-world consumer insights, with Machine Learning/Deep Learning, AI and more.

The Challenge

Agility is the key to modern commerce. Understanding how days, seasons and events influence consumer buying patterns allows you to flex your model accordingly. So you can offer pricing structures, promotions and products/services that are targeted to land with the best possible impact, at any given time.

Spending on marketing analytics is forecasted to increase more than 200% in the next three years.

According to Deloitte

How Softpal Can Help

Data Science

Personalise marketing campaigns and e-commerce offers to reduce churn and drive sales. Employ ‘smart recommendations’, to engage buyers and provide faster conversion.

Product design

Build personalized experiences that adapt to the preferences of your customers, to boost conversion and brand advocacy.

The Challenge

ELEKS’ marketing software tools help you guide your customers through their buyer journey – with innovative AI and Machine Learning tools like personalisation engines, recommenders and chatbots. Enable a smoother user experience and inform smarter marketing efforts, through a deep understanding of customer pain points and drop-off.

43% of surveyed CMOs said Machine Learning and Artificial Intelligence are very important enablers of their marketing efforts.

According to the Nielsen Company

How Softpal Can Help

Data Science

Transform unstructured content into meaningful consumer data, with machine translation, speech synthesis and speech recognition. Improve your machine-to-human interactions and deliver a better customer experience.